It's A Little Like Your Cell Phone Plan

Word is that PAC-12 newcomers Utah and Colorado will get what they wanted, with the newly realigned conference splitting into North-South divisions and these two getting the coveted slots in the South division, ensuring them annual games in Southern California, highly sought after because of the large media markets, recruiting hotbeds and substantial alumni base in La-La land.

It's a little like your cell phone plan, where you open up a $150 bill every month with a two-year contract, and the new customers are getting offered 39.99 and free phones with all the latest gadgets ten times a night on TV.

Life isn't fair, and no alignment was going to please everyone. A geographical alignment perhaps made the most sense from a marketing standpoint, but there is no getting around the fact that long-time Pacific Coast and Pac-8 conference members in the North got jobbed in this deal.

The best revenge is to kick their ass on the field. Dominate the newly configured conference, hog the headlines, beat them to the best recruits for the Oregon system, string together three or four more conference championships, and elbow your way to the head of the table when talks begin for the new TV deal for the Pac-16. USC is looking at 3-5 down years, and the NFL is going to come calling for Jim Harbaugh with a pile of money. The South had the negotiating leverage for the division split, but the score will still be 0-0 at the start of every game next fall, and dominance on the field will belong to the team that plays better football. North, South, zipper or pod, it doesn't matter when the ball is snapped.

Tell us who we play. We'll go. And fire your cell phone company the first chance you get.