Logos and realignments have to be done carefully. You're establishing a new identity for your conference, and ideally, that has to be done in a way that preserves tradition while forging a new identity.
It helps if the change has some internal logic, organizing the conference for the future while drawing from its past.
The Big Ten didn't set Lake Erie on fire with its latest change. They're still calling themselves the Big Ten, which means that Indiana and Minnesota must be the Little Two. They named the divisions "Legends" and "Leaders," which makes utterly no sense. Who's a legend and who's a leader? Football fans around the country won't be able to keep track, and they're not attention-grabbing or meaningful. Divide them geographically, or call them "Lakes" and "Plains" divisions, or Stagg and Paterno, do something, but Leaders and Legends?
Someone got paid big money to make that decision and come up with that design, but the whole thing will sink like the Edmund Fitzgerald. A conference with a proud tradition just launched a new era with clanking, creaking rust bucket of an idea that's not going to excite anyone.
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